Unlocking 2x growth and 8+ marketplaces through one stock pool

DK Company is a powerhouse in Danish fashion, steering a diverse portfolio of highly desirable brands including Ichi, Gestuz, and Wood Wood. As a major architect of the Scandi fashion scene, the group manages an extensive range of brands across menswear, womenswear, and premium segments. DK Company maintains an established presence across Denmark, Germany, Sweden, the Netherlands, and Norway.

DK Company runs a substantial operation in its home market, primarily geared towards servicing offline retail demand. As their online business expanded across platforms, inventory became increasingly split between different warehouses and partners, including a third-party logistics setup and ZEOS Fulfilment for Zalando.

This created a structural issue: stock was tied to specific channels and locations.

Products that were sold out on one marketplace were sometimes still sitting in another warehouse, allocated elsewhere. At the same time, some units weren’t moving at all — creating avoidable holding costs. Managing stock risk became increasingly complex: balancing overstock and out-of-stock situations, reacting to shifting demand, and preventing inventory from sitting idle in the wrong place.

On top of that, each new platform required additional operational effort and cost to onboard, making multi-channel growth harder to scale efficiently.

DK Company needed a way to make inventory more flexible: reducing non-moving stock, lowering stock risk, and ensuring products could flow to wherever demand was strongest.

DK Company’s partnership with ZEOS evolved from a standard fulfilment arrangement into a comprehensive multi-channel strategy centred on inventory optimisation.

1. Building the inventory core: The transition began by moving away from fragmented logistics toward a central ZEOS infrastructure. By creating a single stock pool, DK Company ensured that every piece of clothing was visible and sellable across every digital channel simultaneously. This move immediately addressed the challenge of non-moving stock by ensuring that "inventory everywhere" meant "sales anywhere."

2. Multi-channel scaling: With a consolidated stock pool, the friction of entering new marketplaces vanished. In a single year, DK Company successfully launched on eight major marketplaces, including ABOUT YOU, Amazon, Otto, Limango, La Redoute, Breuninger, Happy Size, and Secret Sales. This "plug and play" scalability allowed the group to capture demand across 22 Zalando markets and beyond.

The shift to a unified operational model has redefined what is possible for DK Company’s digital business:

• 2x GMV growth on Zalando: Since 2023, the group has more than doubled its Zalando business by ensuring higher product availability through ZEOS.

• Triple-digit outbound surges: The partner has achieved triple-digit year-on-year growth in outbound items, supported by an average growth rate of 100% over the last several years.

• 20% boost in assortment width: By eliminating stock silos, the group has been able to offer a significantly wider range of products to customers across all platforms without increasing their total inventory investment.

• Easy market expansion: Expansion is as easy as flipping a switch and has scaled from 13 to 22 Zalando markets since 2020, providing a truly pan-European reach.

• 11.5× growth in sold items before returns (SIBR), showing how the solution scaled from pilot volumes to enterprise-level operations.