JACK1T x ZEOS
JACK1T x ZEOS
Brexit made European expansion more complex for the UK-based outerwear brand JACK1T. Logistics hurdles, customs delays, and high fulfilment costs threatened growth. By partnering with ZEOS, they streamlined operations, expanded across multiple European sales channels, and optimised stock distribution – turning post-Brexit challenges into a scalable success.
JACK1T is a premium lifestyle brand known for its high-quality, down-filled outerwear combining style and performance. Spotting a gap in the market for affordable luxury, they launched with a mission: to create stylish, performance-driven jackets that deliver premium quality without the premium price tag. In just a few years, JACK1T built a global footprint, expanding to 13 markets on Zalando and securing wholesale partnerships and exclusive distributors across Europe, North America, and Southeast Asia.
Now, they’re preparing to open their first UK and US retail stores while continuing to scale online. As part of their long-term strategy, JACK1T invested heavily in marketplace expansion, seeing multichannel fulfilment as the key to sustainable growth.
JACK1T’s partnership with ZEOS Fulfilment has transformed their European expansion strategy.
Expanding from the UK to Europe has become significantly more complex. The Brexit impact on the fashion industry led to higher logistics costs, customs delays, and new compliance requirements – all of which made it harder for JACK1T to scale efficiently. Initially, JACK1T partnered with a third-party logistics (3PL) provider in continental Europe. However, this setup quickly proved costly and ineffective. They faced:
High operational costs: Managing stock across multiple locations meant fragmented inventory and expensive fulfilment fees.
Poor marketplace visibility: Struggles to meet strict SLAs (Service Level Agreements) on Zalando hurt their rankings and reduced sales opportunities.
Returns bottlenecks: As a seasonal brand, fast returns processing is critical. Slow reimbursement times and delayed stock reintegration negatively impacted customer satisfaction and sales performance.
With these obstacles threatening their growth, JACK1T needed a more efficient fulfilment strategy – one that could streamline operations, reduce costs, and improve marketplace performance.
JACK1T made a pivotal move – leveraging ZEOS’s fulfilment solution for their Zalando business – to tackle their logistics challenges head-on. With Zalando Fulfilment Solutions, powered by ZEOS, they sped up deliveries, improved marketplace performance, and streamlined returns, ensuring customers got reimbursed faster and the stock was quickly reintegrated. This helped boost their Zalando rankings and sales.
But this was just the first step. The real breakthrough came with ZEOS Fulfilment, a complementary solution that supports a multichannel setup, enabling JACK1T to expand across multiple marketplaces from a single stock pool. With ZEOS Fulfilment, JACK1T gained:
One central stock pool: No need to divide inventory between different warehouses. Every item is available across all connected marketplaces in real time.
Lower risk and higher efficiency: By consolidating stock, JACK1T minimised unsold inventory at the end of each season.
Smart returns management: Instead of sending returns back to the UK, ZEOS redistributes them across other channels, complete with refurbishment options.
As a result, JACK1T optimised logistics, cut fulfilment costs, increased profit margins, and improved marketplace rankings, resulting in €13 million GMV Zalando sales in their first year.
JACK1T success story
Expanding across multiple fashion marketplaces in Europe requires a reliable integration solution. That’s where Tradebyte came in. By leveraging Tradebyte’s expertise, JACK1T connected to new marketplaces quickly and efficiently, ensuring smooth data flow from product mapping to order fulfilment. “With Tradebyte, we can now easily integrate into all these new channels with minimal testing, and we get support on all fulfilment requirements.”
This streamlined approach allows JACK1T to scale effortlessly, with new marketplace expansions already planned for 2025.
