How JACK1T unlocked European scale despite Brexit

Launched in 2023, JACK1T is a premium British lifestyle brand specialising in high-quality, down-filled outerwear. The brand was founded with a mission to bridge the gap in the market for "affordable luxury," blending alpine-inspired performance with contemporary urban streetwear. Whilst headquartered in the UK, the brand’s ambition from day one was to establish a strong presence across the European continent.

Shortly after its launch, JACK1T faced a series of logistical and regulatory hurdles that made European expansion increasingly difficult:

• The Brexit bottleneck: Shipping from the UK to EU customers became slow, costly, and complex due to new customs regulations and border delays.

• Inefficient 3PL (third-party logistics) setup: An initial partnership with a continental European 3PL proved ineffective, leading to high operational costs and fragmented inventory that was difficult to manage.

• Slow returns & stock loss: Delayed stock reintegration and slow customer reimbursements were damaging the brand's reputation and hurting cash flow.

• Inventory fragmentation: The brand struggled with having to forecast and split stock across different sales channels, often leading to overstock in one area and lost sales in another.

JACK1T pivoted to a holistic digital strategy by partnering with ZEOS and Tradebyte to streamline its entire European operation.

1. One stock pool via ZEOS Fulfilment: By leveraging ZEOS Fulfilment, JACK1T consolidated its inventory into a single pool. Every item became available in real-time across Zalando, other ABOUT YOU, and the brand's own webshop. This eliminated the need for channel-specific forecasting and ensured the every piece of inventory worked harder.

2. Rapid multi-channel integration: Partnering with Tradebyte allowed JACK1T to scale effortlessly and achieve +107% GMV growth within one year. In 18 months, they launched 21 channel connections across 14 territories. The integration ensured a smooth data flow from product mapping to final order fulfilment, allowing the brand to enter new markets with minimal technical testing.

3. Localised returns & refurbishment: Instead of shipping returns back to the UK—which would be slow and subject to customs—ZEOS handled returns locally across its European network. Returns are now processed quickly at the nearest return centre, with options for refurbishment, ensuring stock is reintegrated and back online for resale in the market where demand is highest.

• Rapid financial scaling: Achieved +107% GMV growth within one year and exceeded €13M in marketplace GMV.

• Operational efficiency: Reduced the "headache" of long-winded integrations; new marketplace expansions are now executed with ease.

• Marketplace performance: Faster delivery and smoother returns led to improved rankings and higher sales on major platforms like Zalando.

• Sustainability & waste reduction: Consolidating stock and managing returns locally minimised unsold end-of-season inventory and reduced cross-border shipping emissions.

By using ZEOS Fulfilment, JACK1T learned the importance of centralising inventory, that cross-border commerce does not have to be a hurdle, that speed drives customer loyalty, and that scalability depends on the right tech and logistics setup.