Through ZEOS, the B2B unit of Zalando, M&S will benefit from a unified fulfilment setup — consolidating inventory into one stock pool, optimising delivery and returns, and improving efficiency across 21 European markets. By leveraging ZEOS’s connected logistics network, M&S customers will experience significantly faster and more reliable deliveries across Europe.
Bringing Marks & Spencer’s own e-commerce into our fulfilment network is a major milestone for ZEOS. It proves how one stock pool, powered by our logistics and technology, can simplify multi-channel complexity and deliver seamless customer experiences.
M&S has seen strong growth across European marketplaces in recent quarters — with sales on Zalando increasing by over 130% year-over-year — demonstrating the strength of the brand’s omnichannel momentum.
Having reset the International business to reshape M&S for global growth, we’re focusing on bigger, better partnerships, which enable us to bring the best of M&S to the world. Our partnership with Zalando supported us as we begun to scale our online growth over the last three years and now we’re taking the next step, leveraging ZEOS’ operational infrastructure to scale our online business in Europe further. This is a key strategic market where our trusted brand and stylish Fashion, Home & Beauty offer resonates with customers.
The expansion represents a major step in M&S’s European growth journey — evolving from a single-channel collaboration on Zalando, where ZEOS already fulfils 100% of the brand’s assortment, to a truly multi-channel model that will drive greater reach, efficiency, and customer satisfaction.
