Unlocking discovery commerce with ZEOS and Tradebyte
The world of e-commerce is evolving, and discovery commerce is presenting a new way for customers to find and discover their favourite products, bringing shoppable videos and live streams directly in front of their eyes whilst giving brands, merchants, and creators the tools to sell directly through shoppable content. Following the successful launch of TikTok Shop in the UK, Ireland and Spain, its expansion into Germany, France, and Italy marks a pivotal moment. Zalando, through its B2B unit ZEOS, is at the forefront of this development, empowering brands and retailers to thrive in this dynamic space as TikTok Shop’s preferred logistics partner for fashion and lifestyle merchants. Alongside Tradebyte as the key integration partner, ZEOS is enabling partners to seamlessly integrate with TikTok Shop in these new markets. This creates an exclusive opportunity for merchants using both ZEOS and Tradebyte to tap into TikTok Shop’s expansion and grow their e-commerce business in Europe.
"At ZEOS, we enable brands and retailers to expand across Europe with end-to-end logistics, integration and software solutions. Discovery Commerce is becoming increasingly important to our B2B customers and we are excited to connect them with TikTok Shop as part of our ZEOS offering, leveraging our extensive experience in fashion and lifestyle e-commerce." – Jan Bartels, SVP at ZEOS
Expanding TikTok Shop into new markets is an exciting milestone for us, and we’re pleased to partner with ZEOS as our preferred logistics partner for fashion & lifestyle. Their expertise in e-commerce logistics ensures that merchants have the support they need to succeed in social commerce. Together, we’re helping brands connect with new audiences and grow through seamless integration and fulfilment solutions
First ZEOS Partner live on TikTok Shop with Tradebyte integration
"We're excited to accompany our longtime partner TB International on their journey into discovery commerce with TikTok Shop. This move highlights how Tradebyte enables brands to unlock new sales channels quickly, seamlessly connect their digital fashion business, and decouple complexity - all within one unified environment." – Matthias Schulte, CEO at Tradebyte.
TB International, a longstanding ZEOS partner, is leading the way by becoming one of the first merchants to integrate with TikTok Shop Germany through Tradebyte, leveraging ZEOS solutions. As an early adopter of Zalando Fulfilment Solutions, TB International has successfully scaled its direct-to-consumer (DTC) business, shipping over 10 million B2C orders annually across 23 markets. Now, the retailer – known for representing more than 75 leading brands – is taking the next step by launching on TikTok Shop Germany while also adopting ZEOS Fulfilment for its own.com business.
Urban Classics, one of brands TB International offers their clients
As a long-standing client of ZEOS, we’ve been able to scale our business across multiple markets while staying agile in an evolving retail landscape. Expanding to TikTok Shop is a natural next step, and we’re excited to be among the first to bring this channel to life with ZEOS and Tradebyte.
This expansion is a significant example of ZEOS Fulfillment’s adaptability, featuring a unique hybrid outbound and return setup across multiple carriers. TB International's growth trajectory – from wholesale to DTC in 2019 and now expanding into discovery commerce – demonstrates the strength of ZEOS’s network in supporting evolving retail strategies.
