Local fulfilment drives conversion
The change produces clear results. After an initial trial in Poland, customer demand rose by 22% and conversion improved by 97%. Moving to local European fulfilment cuts operating costs and improves the customer experience.
Delivery costs: we cut delivery costs by up to 58% compared to earlier dispatch models.
Returns processing: we reduced processing times by up to 77%, returning products to sale faster and keeping stock available.
Bringing Marks & Spencer's direct-to-consumer webshops into our network across 22 European markets proves how one stock pool and localised fulfilment reduce multi-channel complexity. Cutting delivery costs by up to 58% and shortening return times to eight days gives M&S the foundation to scale efficiently.
Scaling the multi-channel model
The first wave of the partnership is now live across Europe. This includes M&S' largest online markets: France, the Netherlands, Germany and Spain. Demand for their fashion offer continues to rise across the continent.
We have a clear ambition to grow our International business by bringing the best of M&S to more customers around the world. As demand for our Fashion products grow across Europe, it's vital that we offer a seamless online shopping experience that matches the quality of our product. By partnering with ZEOS, we're able to improve speed, availability and service for customers, while creating a more efficient and scalable platform to support our future growth in Europe.
The expansion moves M&S from a marketplace collaboration to a multi-channel model that drives reach and efficiency across the region.
